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Conversion Services International Adds Global Publisher to Client Roster
—CSI Selected to Conduct Business Intelligence Best Practices Site Assessment, Strategy and Planning Engagement, and Data Warehouse Implementation; Closes 12th Strategy Agreement This Year—
EAST HANOVER, N.J. (September 11, 2007)-- Conversion Services International, Inc. (AMEX: CVN), a premier professional services firm focused on business intelligence and business process optimization solutions to Global 2000 organizations and other businesses, today announced the addition of a $410 million, global publishing client to its growing client base, including 44 engagements with 14 media and publishing clients.
This media client wanted to define a strategic information architecture aligned with business strategy that can provide analytic capabilities to generate maximum revenue and create a platform for future integration of information that is collected or created from across multiple business units. In addition, they want to reduce customer churn, increase subscriber base, leverage customer demographic information for cross-selling, and reduce costs by creating more efficient targeted marketing campaigns to attract new subscribers.
They chose CSI because its business intelligence strategy methodology considers the client’s entire information management environment and develops a strategy culled from recent experience enabling best practices worldwide and considering advances in the vendor community. Working with this client, CSI is defining business requirements and mapping out key ways to ensure consistency of information and the integration of operational systems, improvement of overall data quality, and enrichment of existing information within a new data warehouse environment. This type of program will empower staff with establishing standards and instilling best practices for delivering information-centric solutions, provide an information source that can be drilled down into the details beyond summaries or aggregate values.
Additionally, CSI will implement Business Intelligence tools that deliver graphic representation of data as well as “what if” analysis, ensuring a significant adoption rate and turning this data-rich organization into an information-rich organization. This strategy engagement will organize future operational and analytic requirements into discrete projects that are to be delivered in a phased approach and prioritized by both value and measurable ROI within the data warehouse.
CSI offers a suite of professional services designed for organizations with existing data warehouse/business intelligence programs that want to improve service levels to the business and take their programs to a highler level of maturity. The Business Intelligence Best Practices Site Assessment, Strategy and Planning includes analyzing clients’ needs and providing expert advice across the process, people, and technology dimensions' critical success factors. Designed to increase a client’s ability to succeed, this offering is an agent for change in implementing data warehouse efforts. CSI brings real-world experience in effectively selecting and planning the next data warehouse success for our client’s businesses. Benefits that clients receive from CSI’s Information Management Best Practices Site Assessment, Strategy and Planning Engagement include gaining further insight to applicable advances in the business intelligence and data warehousing industry, the pros and cons of their current environment, the development of goals and company-specific critical success factors.
According to William McKnight, CSI’s senior vice president of Information Management, “CSI’s Information Management Best Practices Site Assessment, Strategy and Planning engagements are a way to bridge the IT and business sides of the house. We partner with our clients to identify not only specifically and realistically what a client’s situation is in regards to its information exploitation ability, but we also translate the future direction of the business into ramifications on its information architecture. We develop plans to propel our clients into leading positions in their respective industries based on the use of information, which we regard as the primary means of differentiation and the competitive frontier which we are uniquely poised to help our clients excel at.”
Glenn Peipert, executive vice president and chief operating officer, added, “These types of engagements are very strategic in nature, both for our clients and our organization. In the past year, CSI has performed 12 strategy engagements with 12 clients in six different industries including insurance, retail, publishing and media, technology, manufacturing and real estate. As a general rule, and in this particular case, they result in further engagements with our clients as they move to full-scale implementation — securing revenue both in the immediate term as well as in coming years.”
About Conversion Services International, Inc.
A Note on Forward-Looking Statements
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