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McKnight Associates, Inc. Distributes Business Intelligence Prescription

McKnight delivers business intelligence to large pharmaceutical services provider

DALLAS, Texas - November 4, 2004 - With revenues exceeding $4 Billion, this company, America's largest pharmaceutical services provider, holds the market's number one position in oncology, biopharmaceuticals, and vaccines and is the primary vendor for the Veterans' Administration and the Department of Defense. To maintain its position at number one, it must have readily available information that enables quick adaptation to ever-changing conditions in the marketplace.

The critical nature of timely information has been intensified over the last year with fundamental changes in the competitive structure and reimbursement intricacies that the industry has undergone and will continue to undergo in the foreseeable future. This means time translates into profitability and information is the most powerful competitive weapon the company possesses.

McKnight Associates was engaged to help the company create an environment that would improve its ability to react to new information consumer needs and improve the timeliness of the information. After a clear assessment of the Organization, Information Architecture, Technical Architecture, and Plans for the Data Warehouse Program, McKnight Associates proposed a series of 4 tracks designed to create a highly adaptive environment. The 4 tracks included:
  • Track 1: Business Intelligence - Established plan for diverse tools to satisfy diverse usage
  • Track 2: Change Management - Setup process to stabilize warehouse and manage user expectations
  • Track 3: Quality Assurance - Built improved QA checks to identifier problems as soon as possible
  • Track 4: Staffing - Made resources complementary and ensured all tasks were tied to prescribed tracks
McKnight worked side by side with internal resources to implement the tracks and build a true Data Warehouse Program for the future. Results were immediate. Within a couple of months, users recognized improved communication, performance, stability, and reliability from the Data Warehouse. One user stated "This acceleration in availability will provide immeasurable value to our organization over the coming months and years".

With more timely information, the company can now launch a pinpoint attack on a competitor's weak spot or can stop the infiltration of competition with near immediate confirmation of instinctive response. This can be accomplished through price changes, customer rebate programs, or other incentives made possible with the supplier. In addition, they have rapid feedback of the actual results of the decisions and can make quick course changes as required .

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About Conversion Services International, Inc.

A Note on Forward-Looking Statements



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