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McKnight Associates, Inc. Builds Retail Business Intelligence

McKnight helps turn information into a corporate asset for leading retailer

BOSTON, MA - Nov. 4, 2004 - McKnight Associates' Boston-based data warehouse team announced today the implementation of a large-scale business intelligence environment they have successfully designed and developed for the client, a major retailer.

In a strategic move to further rapid national growth and expansion, the data warehouse was created to immediately improve the company's merchandising capabilities while also offering abilities to collect, capture and analyze retail and store development data.

The repository was created using McKnight's Program Management Methodology, the data warehouse methodology specifically tailored towards building programs designed to generate measurable business results. McKnight offers a portfolio of services and solutions, which enable customers to better understand and implement the benefits of data warehousing and business intelligence in their organizations.

Initially, the data warehouse has helped manage the retailer's growing information demands and distill mission-critical data. Reporting is self-served by internal users and external partners directly from the data warehouse. Function-specific data marts are being developed.

In 2002, the company began evaluating partners for the systems project. By July, it had selected McKnight because of its large-scale information technology experience and extensive retail expertise. They needed a reliable, effective partner that has designed and implemented large data warehouses and chose McKnight because it possesses an unmatched combination of retail, technical, and project management expertise. McKnight Associates, Inc. was firmly committed to helping the company meet its operational, financial, and competitive goals by developing an open systems architecture capable of delivering large amounts of information. McKnight Associates, Inc. consistently delivered on-time and on-budget and have provided the company with new insights into profitability, price elasticity, market basket and promotions and menu analysis.

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About Conversion Services International, Inc.

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