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France Telecom Utilizes McKnight's Business Intelligence Advisory
PARIS, FRANCE - September 9, 2004 - Orange (France Telecom's mobile unit) announces their longstanding partnership with McKnight Associates, Inc. has yielded tremendously positive results for their data warehouse and business intelligence program, one of the largest and most complex programs in the world.
McKnight has assisted the Orange Group in the management and architecture for several data marts focused on different aspects of their telecommunication business including those with gaming, business-to-business and business-to-consumer focus. McKnight Associates, Inc. built several of the data models. All have been taken to production and are successfully providing value to help transform France Telecom into an organization that fully utilizes information in its operations and decision-making.
The multimedia data mart has been live for over a year and captures transactional, atomic level data from gaming, scores, and image sources. Reports off this data include standard, all-country reports as well as country-specific reports in a fully functional Business Objects environment. The multimedia data mart is integrated with the Orange Group Data Mart, an integration providing downloading of games, charging and Single Sign On to the Internet Portal (WAP and WEB). McKnight has helped keep Orange Group's focus on both the short-term needs of the business as well as the longer-term needs of having an efficient architecture with usability for years to come.
"McKnight's participation has been extremely valuable to Orange Corporate Technical Division and myself, and I can only say that the success of the current delivery reflects on the judgment calls they provided together with the efforts of the team here" according to Daniel Kenneth King, Head of CRM Analytics for the Orange Group Technical Division.
The Group Data Marts were created using McKnight's Program Management Methodology, the data warehouse methodology specifically tailored towards building programs designed to generate measurable business results. McKnight offers a portfolio of services and solutions, which enable customers to better understand and implement the benefits of data warehousing and business intelligence in their organizations.
For McKnight Associates, Inc., providing data warehouse advisory services is critically important, said William McKnight, President of McKnight Associates, Inc. "Our goal throughout has been to effect positive bottom-line change for France Telecom's Orange Group through the full utilization of their information asset. We achieved this by delivering data in a more timely fashion with a high degree of integrity for the disparate information needs of Orange Group's business units in an efficient and reusable architecture. Using our Advisory services meant we were in a position to enable Orange Group's success in numerous capacities as well as enable an FT Group initiative."
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A Note on Forward-Looking Statements
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