Campaign Analysis:
There are a lot of assumptions that go into a marketing and sales campaign. The Campaign Analysis provides some helpful inputs to estimating the effectiveness of your campaign. Start with the estimated Campaign Costs, and then move into the assumptions around your Campaign Penetration |
Key Performance Indicators:
Often when visualizing Key Performance Indicators, it helps to see a direct comparison to other metrics on the KPI list. This analysis allows this to be done with time being the common ground which both KPIs are compared. This particular analysis is done for an organization that books events and meetings. |
Direct Mail Audience Analysis:
When running a campaign it is important to see a comparison to your assumptions about it's success compared to the market. This tool allows you to easily visualize a scenerio. In the end this was built for the publications industry but could be customized for any type of campaign across any industry. |